Retail Space / BX

Retail Space/BX

In Today’s saturated markets, we communicate brands requires constant innovation and development, methods of reaching out to consumers are required to make the brands stand out and communicate effectively. Retail brands have taken efforts and investments in building environments and spaces that inspire and encourage pleasant customer experiences.


Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to a channel or media type.


For example)

Kith’s Los Angeles store

The 3,500-square-foot space in LA, located in a retail complex at 8500 West Sunset Boulevard, can be reached by various entrances. From the parking garage on the lower level, the doorway appears to be carved from the concrete walls.



The store features a ceiling installation made from cornstarch foam by Dazeen

Upon entering the store, visitors find themselves under an undulating ceiling installation crafted from corrugated panels of cornstarch foam.

Thicker blocks of the material were used to create rows of squishy-looking shelves, which can be used for packaging or simply dissolved in water when they eventually start to show signs of wear and tear.


Cited by Gentle Monster San Jose

Balenciaga’s Mount Street store was lined in faux fur. Cited by dezeen. 

The brand removed its accessories, ready-to-wear collections and permanent shelving from the store and installed temporary, metal fixtures – taken from the brand’s previous projects and installations – throughout.

Balenciaga wrapped these temporary fixtures and displays in a fluffy, bright pink faux fur chosen for its maximalist look to tie with the Le Cagole bag identity.



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